Successful organisations must carefully balance the sometimes conflicting needs of their key stakeholders e.g. their shareholders or providers of capital, their staff, their customers or consumers of services (e.g. tenants) and the communities in which they operate.
We believe that for almost all organisations the key stakeholder group is the customer, consumer or tenant and this is because satisfied customers tend to create satisfied communities and staff and this in turn creates satisfied shareholders.
We see Tesco as the best example of an organisation that successfully follows this approach and we believe that the same philosophy and processes that have made Tesco successful in the private sector can be learned and transferred to the social housing sector.